Supervisory management Coursework Example | Topics and Well Written Essays - 2000 words

Supervisory management - Coursework Example 2. The main ways of non-verbal means of communication are as follows: keeping a certain personal space, looking into a person or object, mimics and poses, vocal attributes of the voice (tone, pitch), and speech tempo. The ways nonverbal signals influence supervisory communication are therefore: contributing to verbal messages making the speech more expressive; helping to understand feelings and thoughts of interlocutor by building rapport; their use instead of verbal messages (sometimes it is enough to use a gesture of a exclamation); regulating interaction between people in the process of communication, including subordination. In the process of nonverbal communication, it is quite easy to get comprehensive information about the personality of the communicator (his or her temperament, emotional state, image of â€Å"self† and self-esteem, personal traits) and about the attitude of the interlocutors towards each other and towards the situation itself. Among the effective nonverbal communication techniques there are the techniques of establishing contact, rapport, and evoking trust. There are also some techniques that can effectively influence the state of an interlocutor: increasing his or her interest, decreasing the level of aggression, etc. An efficient communicator should possess the skills of calibration of the state and reactions of people – which allows to determine an interlocutor’s true intentions, reasons for behaviour, thoughts, etc. Sending the right signals in the process of communication is also extremely important as this â€Å"meta-message† gives the interlocutor all information about the attitude to the subject of conversation on the subconscious level. 3. The key rule of corporate communications is their relevance to corporate strategy that will eventually determine the goals and content of messages. The three major spheres where communications

Apple Tree Lane Child-Care and Nursery Centre Assignment

Apple Tree Lane Child-Care and Nursery Centre - Assignment Example After attaining the appropriate licensing, Apple Tree was established and now the facility is capable of supporting higher volume child care. The business maintains three distinct long-term objectives which are based on reputation building, the provision of quality care for all children, and expansion of the business without loss of key provisions to service quality. The complications with establishment of an appropriate marketing strategy include identification of targeting opportunities for key markets, providing a brand reputation through positioning against competitors, and identification of what constitutes quality service dimensions and service structure. This marketing plan encompasses all methods of STP, promotion, service development, quality auditing systems, and methods of differentiating the organisation from existing child care competitors in the region. 2. Segmentation, targeting and positioning Defining the market In order to develop a quality marketing effort, it is necessary to understand the dimensions of what constitutes a market. A market is a group of potential customers dispersed geographically that maintain the potential to make service purchases. To reach these individuals, it requires process planning, recognition of important elements associated with the marketing mix, and maintaining relationships to satisfy individual and organisational objectives (Boone and Kurtz 2007). Markets want to satisfy their utility needs in terms of the overall fulfilment that comes from a particular service (Boone and Kurtz). In order to gain market attention, the business must segment, which is the process of dividing a whole market into smaller, homogenous groups most willing to make purchases at Apple Tree. Once these markets have been identified, targeting occurs in which promotional materials are developed against their service demands, lifestyle, or other demographics in order to maximize profit f or those most likely to utilise the service. On the heels of these activities is positioning, which is â€Å"owning a place in the minds of consumers by concentrating on a single phrase or concept that defines the company values and purpose† (Trout 2008: 18). (b) The vitality of STP to Apple Tree STP is vital to Apple Tree in terms of cost, labour and ensuring that the best fit of potential customers is selected for utilising the service. The business wants to recruit markets that share the same values and child-rearing principles of Jefferies to avoid the need for labour training or dissatisfying consumers. Failure to follow STP models for market reach can lead to high costs of promotional materials, wasted on non-key markets and also force operational and management changes on the organisation for this business. Since Apple Tree’s longevity is centred around revenue building from direct customer transactions, it is important to identify homogenous groups that share t he same child care vision to avoid service failures or perceptions of service failure from markets that utilise the service who do not share Apple Tree vision. (c) Segmentation Jefferies will segment according to the most effective market criteria. The key, potential market availability for Apple Tree are mothers who already utilise child care services, but are constrained by locality (travelling too far). Localizing the service will provide added convenience to the service model. Another market is mothers who are currently